When the World Wide Web was born, the only content people called text. Even today, many people see content as text. With the development of new technologies and various changes in search engines, the term content has evolved to include rich media such as videos, PDF files, and images.
In today’s competitive world, you must take advantage of every advantage you can gain over your competitors. Nowadays, one can see combined search results where text, images, videos, and other features can be seen together. As a result, you cannot ignore the images if you are a business owner. In addition, users are becoming increasingly impatient due to the combination of web and mobile devices. Visitors get very annoyed when a website is running slowly. That’s why it’s important to optimize images for the web. This can help you solve the problems of combining rich media with text and improve the speed of your site.
What does image optimization entail?
Depending on the context, the phrase image optimization can have two meanings. With regard to compressions, optimization refers to using the smallest or most compressed version of the image in a more suitable format without losing its visual acceptability.
From an SEO standpoint, it refers to helping search engines associate your site’s keywords with the images being used. When images are optimized, they will appear in image search results when users search for relevant keywords.
How to optimize the images?
Choose the correct format
Different types of image sizes are available. Some of these formats are suitable for the Internet, such as GIF, JPEG, PNG, etc. However, each of these formats will treat elements of an image differently. The first step in the image optimization process is to choose the correct size for your image.
Save for the internet
When you create images in Photoshop, you have the option of saving them for the web instead of just saving the images on your system. If you are saving for the web, you can choose the format in which to save the image and the optimization level. You can also preview the image before saving it to make sure the quality is not lost.
Without scaling the images
Many developers, when saving large-size images, scale the images as they encode the pages instead of resizing them to fit the page size. As a result, the largest image must be uploaded to your server before it is scaled and displayed on the screen. This slows down the image and the site. Therefore, the image should always be saved based on the final display size and should not be scaled.
Naming the file intuitively
When naming the image file, it is important to realize that the images cannot be read by search engines. The file name is one of the ways they understand what the image is about. If you name the image with random letters and numbers, the search engine will not understand what it is. That’s why it’s important to use intuitive file names when saving images so that both humans and search engines understand what they’re seeing.
ALT refers to an attribute in HTML that allows you to provide alternative text to find images when they are not loaded. This was originally intended for the blind and partially sighted. Today, however, it is used as one of the ways to tell search engines what the image is about. You can describe the image in the ALT text and use relevant keywords in the most meaningful way.
Search engines can also link images to the surrounding text. You can use photo captions to add relevant text to surrounding images.
Search engines can link images to the surrounding text. That’s why it’s helpful to place the image near a paragraph that is more relevant to what’s in the image.
While these are some of the important aspects of image optimization, there are also some finer points to consider when optimizing images, such as keyword search, anchor text optimization, file size optimization, etc. Because images play a huge role in image optimization. the way people see your site and how it performs in search results, it is important to connect with a company that offers both web design and internet marketing services to its customers